Started a new business and need a shiny new logo to go with it? There are plenty of designers out there willing to exchange a logo for hard cash, but you can do it yourself with a website such as DesignEvo.
DesignEvo lets you take your pick from hundreds of different logo templates covering different industries, including childcare and education, legal, food and drink and more.
You take your pick from the menu of different logos offered, enter your business’s name and slogan, and can then twiddle around with the layout and colouring of the logo using the site’s super-friendly WYSIWYG (what you see is what you get) editor.
The problem with such an approach is, of course, that you may well end up with the same boilerplate logo as another company, so the alternative is to start from scratch with your own design.
Design your own business logo
Still on DesignEvo, you can search through thousands of different icons, add your own text from a decent range of fonts and fiddle with the background colour and text effects. While that may sound complicated, you can design your own logo from scratch in a matter of minutes.
I’m no professional designer, and I found it difficult to achieve the level of professionalism I’d want from a business logo by starting from scratch.
Many of the icons lean too heavily towards clip art and look like the kind of graphic you’d find on the side of a plumber’s van alongside a Hotmail email address. That said, for many people that may be all they desire. It’s easy to get snobbish about logo design, but many small businesses want something simple.
One clever touch on the site is the preview button, which shows you how your logo will look on headed notepaper, websites and in your company’s reception. You can download a low-res version of your logo for free to try it out on your own products, too.
If you’re happy with the results, it will cost you $20 to download a full-res (5,000 x 5,000 pixels) version, which includes a PNG with transparent background. Bear in mind, if you want a different shape of the same logo, you’ll have to pay once more.
Stumping up $40 adds Vector PDF and SVG files, which some print shops might prefer. Curiously, it also includes “copyright ownership”, although the site’s FAQs state: “You own the copyright of any logos that you have customised and purchased on our platform. You can use your final logo for any commercial or non-commercial use without additional permission.”
It goes on to explain that “you can’t copyright or trademark any unmodified templates, icons and other graphics that we have provided”, but unless you’re reaching the corporate heights of ICI that’s unlikely to be a major issue – and you’ll be able to afford a professional logo designer by that stage anyway!
Give it a spin for free and let us know what you think.
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