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Why is Microsoft offering huge discounts on the Surface Studio?

Surface Studio
Slippery Surface: the old models won't last long

Microsoft is offering more than £1,000 off models of its Surface Studio – the company’s answer to the Apple iMac. (Thanks to David Hewson for the tip-off.)

So why is Microsoft suddenly chopping prices?

How much is the Surface Studio now?

There are three configurations of the Surface Studio on the Microsoft website, each with hefty discounts.

The top-of-the-range 2TB, Core i7 model with 32GB of RAM has been reduced from £4,249 to £3,225 (all prices inc VAT).

The mid-range model with 1TB of storage, a Core i7 processor and 16GB of RAM drops from £3,549 to £3,017.

And the base model with 1TB of storage, a Core i5 processor and 8GB of RAM falls from £2,999 to £2,399.

However, it should be noted that the top and bottom models had gone out of stock at the time of writing. Which gives you a clue as to what’s going on.

Why is Microsoft discounting the Surface Studio?

Because new models are on the way. The Surface Studio was first launched at the tail end of 2016 and its spec hasn’t changed since.

That means their internals are starting to show their age. The processors inside the Surface Studio are sixth-generation Intel Core, which is two generations behind the latest chips. They’re by no means slow, but if you’re going to pay more than £3,000 for a computer, you don’t want yesterday’s technology inside of it.

Microsoft hasn’t officially announced new models yet, but in an online chat with the Microsoft Store, David was told the sold out models would “never be in stock again”.

When he asked if new models were on the way, David was told they had “not been officially announced, but yes”. 

So now you have a decision to make if you’ve got your eye on a Surface Studio: move quickly for the last remaining model or wait for the Surface Studio 2 to arrive imminently.

Now read this: Surface Book 2 review

About the author

Barry Collins

Barry has scribbled about tech for almost 20 years for The Sunday Times, PC Pro, WebUser, Which? and many others. He was once Deputy Editor of Mail Online and remains in therapy to this day. Email Barry at barry@bigtechquestion.com.

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